The Top 7 Landing Pages of 2023: Inspiration for Your Next Project
Do you need help creating a successful landing page? Do you feel like you’re not converting visitors into customers? Look no further because we’ve compiled a list of the best landing page examples to inspire you and achieve the desired results.
Landing pages are essential for any website. They are designed to increase conversion rates, generate leads, and boost sales. Creating the best landing page design can take time and effort. The best landing pages come in handy.
In this article, we’ve gathered the seven best landing page examples you’ll want to copy in 2023. We’ll look closer at the most successful business landing pages and analyze what makes them so effective. We’ll cover different industries and show how they’ve nailed their landing pages.
So, whether starting from scratch or looking to improve your existing landing pages, these examples will inspire you to take your business to the next level.
What Considerations Should You Make When Designing a Landing Page?
“With great power comes great responsibility” is a quote that Spider-Man and Marvel fans are likely familiar with.
But why is it being mentioned in a landing page blog here? We’ll break the news to you. Compared to other website components, designing your website’s visuals gives you more creative freedom and responsibility. Ensure that your designs are aesthetically pleasing and highly functional to achieve the best results.
Here are some key considerations when designing a landing page:
- Define your goal: Before creating your landing page, you must know your goal. Whether it’s to generate leads, increase sales, or promote a product, knowing your goal will help you tailor your landing page to achieve that objective.
- Keep it simple: A landing page should be easy to navigate and understand. Keep the design simple and focus on the key message you want to convey.
- Use strong headlines and subheadings: Use attention-grabbing headlines and subheadings to convey your message and encourage visitors to read on.
- Use visual elements: Use visual features such as images and videos to break up the text and make the page more engaging.
- Use a clear call-to-action: A call-to-action (CTA) is a button or link that encourages visitors to take a specific action, such as filling out a form or purchasing. Ensure your CTA is clear and stands out from the rest of the page.
The Best Landing Page Examples
Wix, a website-building platform, has an aesthetically pleasing and user-friendly business landing page. Using a digital illustration as a background creates a unique and memorable visual experience for visitors. The illustration is well-balanced with white space, making the text and call-to-action buttons stand out without being overwhelming.
One of the strengths of Wix’s landing page design is its attention to detail. Specific touchpoints on the website are highlighted by design, such as the mountain summit in the graphic pointing to the primary call-to-action button encouraging visitors to “Get Started.” This guides the visitor’s attention to the most crucial action on the page and adds a playful element to the design.
Additionally, using animation throughout their business landing page adds to the interactive experience and keeps visitors engaged. For example, as you scroll down the page, the illustration follows you, creating a sense of continuity and flow.
The Juggernaut is a South Asian blog that has successfully differentiated itself by using examples and social proof on its modern landing page. They use dynamic text in their value proposition to highlight more emotional benefits, which can be a powerful way to connect with readers on a deeper level.
In the header, they showcase examples of their content, which provides potential readers with a clear idea of what they can expect from the blog. They also have a bright orange CTA button that stands out and encourages visitors to act.
The Juggernaut includes logos from well-known media outlets as social proof to establish credibility. This enhances their reputation and reinforces their authority in the niche they cover.
The Juggernaut takes it a step further by including a testimonial from an actual subscriber, complete with a headshot and name. This is a smart move, as it helps build trust and adds a personal touch that can appeal to potential readers.
Mailchimp is a popular email marketing platform that offers a range of tools and features to help businesses manage their email campaigns. Their modern landing page is designed to promote their services and entice visitors to sign up for a free account.
Mailchimp’s business landing page has a clean and simple design that is easy to navigate. It starts with a clear headline that communicates the main benefit of using Mailchimp – “Do it all with Maimchimp.” This is followed by a brief description of the platform’s features and benefits.
One of the most impressive aspects of Mailchimp’s landing page is the use of social proof. They highlight their unique customer base and display the logos of well-known brands that use their services, such as the Museum of Modern Art and Vice Media. This helps to build trust with visitors and demonstrates that Mailchimp is a reputable and reliable platform.
The landing page also includes a prominent call-to-action (CTA) button that encourages visitors to sign up for a free account. The CTA button is placed in a contrasting color that makes it stand out and is accompanied by a brief statement about the benefits of signing up.
The landing page of Code Academy is an excellent example of a well-designed and effective landing page. One of the primary reasons that it works so well is its simplicity. The page has a clear and concise headline that immediately informs visitors of what the site is about – “Learn to Code interactively, for free.” The page’s design is clean and uncluttered, making it easy for visitors to focus on the essential elements.
The call-to-action (CTA) is straightforward, with a simple form that only requires an email address and password. Additionally, Code Academy offers multiple options for signing up, including LinkedIn, Facebook, GitHub, and Google Plus login, shortening the conversion path even further.
The page also features real-life success stories, testimonials, and other forms of social proof, which helps build trust and credibility with visitors who need more information before creating an account. This is especially important in the world of coding, which can be intimidating for beginners.
Sketch’s modern landing page employs a clever strategy to attract and engage its visitors. The dynamic product demo immediately catches the eye, ensuring that even if visitors leave the page after viewing only the content above the fold, they will still clearly understand Sketch’s service.
Moreover, the repeated use of dynamic demonstrations as the user scrolls further down the page is a smart move. Vibrant visuals have a higher chance of grabbing the visitor’s attention and conveying the benefits of the business more effectively than static ones.
In addition to the dynamic product demo, Sketch’s “What’s New” section is another excellent feature of their landing page. This section highlights real-time updates, informing visitors about the company’s latest innovations and developments. Sketch demonstrates its commitment to keeping its customers informed and engaged by providing up-to-date information.
Asana’s business landing page employs a clever, attention-grabbing headline that immediately captures the visitor’s interest. The wordplay used in the headline is both creative and informative, providing a quick overview of the company’s services while generating intrigue and encouraging further exploration.
The feature section on Asana’s landing page is another practical element of the page’s design. The section is visually striking, using compelling graphics and animations to capture the visitor’s attention and encourage interaction with the information presented. Asana can provide a more immersive experience that helps potential customers better understand the features and benefits of their service.
Slack is one of the best landing page examples for a webinar, showcasing its reputation for concise and focused copy. The page effectively promotes the event by grabbing visitors’ attention with a compelling title and an on-brand GIF. It then highlights the essential details of the webinar, such as the main takeaways, duration, and speakers, presented in a quote box, complete with headshots and titles to humanize the presenters and build credibility.
Additionally, the page includes a live chat function for visitors who have questions, which is an intelligent way to provide support and can increase conversion rates.
Landing pages is essential to any successful online marketing campaign, and creating the best landing page design can make or break your conversion rates. By analyzing the best landing page examples of 2023, we can learn valuable lessons on technique, copywriting, and user experience.
Each of the seven landing pages highlighted in this blog showcases unique strategies for engaging visitors, creating a sense of urgency, and guiding them toward the desired action. Whether you are designing a modern landing page for an e-commerce store, a SaaS product, or a lead generation campaign, the insights gleaned from these top examples can help you create a winning landing page that drives conversions and achieves your marketing goals.
Do you have questions about the landing page design? We are here to help! Drop your comments down below, and we’ll gladly answer them!
Kimberly Morrison has been the Director of Client Relations at VGROW since 2019. She builds strong customer relationships, drives client retention, and oversees team productivity. Kimberly's approach to customer engagement is key to VGROW's aim of streamlining business processes through virtual assistance services.