What is White Label WordPress Development

What is White Label WordPress Development: Here’s All You Need to Know

WordPress websites power about 14.7% of the world’s top websites. About 500 websites built daily are created through WordPress compared to 60-80 for both Shopify and Squarespace. With such statistics, you should know why WordPress is the hero! 

Although most people can create/design their WordPress website, they hardly get the time to do so. If not, they may lack the expertise or knowledge to produce an excellent outcome. This is especially an issue for those who work for clients and develop their websites. 

Fortunately, white label WordPress development can be a one-stop solution for them. Let’s learn about the concept of white label WordPress development and how it can be helpful in detail. 

What is White Label WordPress Development?

Before we move on to other details, let’s learn about the basics. So, what is a white label WordPress development? White label WordPress development is a business arrangement where you outsource an expert to develop your client’s WordPress website. It’s similar to ghostwriting, where someone else writes for a named author. 

White label developers can help you with everything, whether it’s the website’s planning, production, or maintenance. Put simply, the entire thing is done by professionals, and your job is to pay for the work and deliver it to the customers.

You remain the sole point of contact in a white label WordPress development. This means your client and the outsourcing agency (or individual) wouldn’t have any connection unless they offer support/maintenance services. While the agency will treat you as their client, your client will consider you the brand. 

White labeling, in general, is practiced in several industries, including web development. It’s beneficial for all three parties involved in the process, i.e., you, your client, and the outsourcing agency/individual. 

You benefit from an intuitive, flexible, and customized website (per the client’s requirement) for sale. The outsourcing party gets work and decent money for the task. And your client receives a flawless website for their business. Overall, everyone’s happy!

How Does White Label WordPress Development Work?

The white label WordPress development process is similar to any other white label service. The retailers sell the products as their branding, but a third-party source produces them. 

So, in this case, the working principle is the same! Just that, instead of any product, it’s a WordPress website. Let’s take an example:

Suppose your company gets a big project from a client you can’t let go of quickly. While you can do it yourself, you are busy with other business initiatives. In that case, you can hire these white-label WordPress developers to do the work. 

They will develop the website but wouldn’t associate their brand with it. Likewise, you can use your own logos/identity and add it to the newly designed website. 

White label WordPress website development is ideal for businesses that lack resources, expertise, or time for efficient website creation. 

Benefits of White Label WordPress Development

As white label WordPress developers are specialists in the field, you can expect several benefits from them. Here is a quick brief on the same:

Long-term Experience

White label WordPress developers offer the expertise to develop the best website. They have been associated with the industry for a long time, so they know about the things that work. Some of them are so professional that you may be unable to afford them otherwise for a permanent position. 

These developers also have the time and energy to do the work properly. So, you can stay assured of high-quality and error-free work from them. 

Fast and On-time Delivery

Without expertise, it may take weeks to develop a good WordPress website. On the other hand, the pressure to deliver the tasks timely to the client is also real. In that case, white-label WordPress developers can be your savior. 

They will take care of everything from web hosting to themes and plugins. As it’s their regular job, they would have more pace than any beginner or amateur developer. Once the work gets done, you can deliver it to your client timely without risking any fallout.

Reliable Working Process

As we mentioned, white-label WordPress developers work regularly. They have their list of clients for which they generate leads and boost sales. This could benefit you as you will work with individuals with proven working processes. 

They can cut down your hassle of explaining things from scratch. You also wouldn’t have to worry about training them as they are experts. 

Quality Control and Bug Testing

In most cases, white-label WordPress developers test the website for bugs and optimize the loading time. They also run through the relevant control processes and ensure that the website performs flawlessly. 

Maintenance and Support

If you connect with the appropriate agencies, they might also offer maintenance services for the WordPress website. This means they can create backups, update WordPress themes/plugins, and ensure sound security for your website. They might also monitor the uptime and downtime of the website for its flawless performance. 

Besides maintenance, you can also expect support services from some white-label WordPress agencies. This means that if the clients face any issues with the website, they can troubleshoot their issues and offer technical assistance. 

Money Saving

White label WordPress developers save you money for hiring a full-time developer. You can hire these individuals for your short projects and protect yourself from the hassle of salaries/perks of an employee.  

The best thing about these professionals is that the quality remains the same. Even though they aren’t a full-time employee, they would take care of all the instructions and deliver the website as per the expectations. If you hire the right individuals, they may also assist you with additional services. 

Your Work, their Responsibility

After informing you about the client instructions/requirements for the WordPress website, your work will be done! Now it’s their responsibility to develop the website and deliver it timely. 

This works as an advantage for those who always stay busy with their business setup. They want someone to handle the job so they can sigh relief and focus on other essential things. 

Things to Look for in a White Label WordPress Developer/Agency

You should team up with the best white label WordPress agencies/developers to get the best services. Here is the list of qualities you should look for when hiring the experts:

  • Good problem-solving potential
  • Knowledge about the latest/advanced technologies
  • Credibility, flexibility, and reliability
  • Analytical mindset
  • Access to relevant tools
  • Responsive web designs skills
  • HTML/CSS,JavaScript skills
  • Back-end basics, SEO knowledge
  • Testing and debugging knowledge
  • Creativity and communication skills
  • Web hosting

If you are hiring an agency, make sure to select them as per your budget. Several experts will offer high-quality services at a reasonable cost. So, find them and stick to them.  


That’s all about the white label WordPress development. With the right team of white label WP developers of WPNinjas, you can create a solid online presence for your customers and ensure a good business. For the best outcomes, research and select a well-known white label WP developer with adequate expertise.

Anne Davis

Anne Davis, with a 19-year career at Vserve Ebusiness Solutions, currently leads as the Director of Sales and Marketing. Specializing in the eCommerce sector, she focuses on client relations, social media marketing, and email campaigns. Anne is dedicated to driving business growth in the digital space, utilizing her deep understanding of customer needs and market trends.


Anne Davis

Anne Davis, with a 19-year career at Vserve Ebusiness Solutions, currently leads as the Director of Sales and Marketing. Specializing in the eCommerce sector, she focuses on client relations, social media marketing, and email campaigns. Anne is dedicated to driving business growth in the digital space, utilizing her deep understanding of customer needs and market trends.

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